
Apple unveiled the next iteration of their Macbook, Macbook Pro, and Macbook Air laptop lines yesterday, but what was most notable about the announcement wasn’t new technology, features, or cosmetic changes, but rather what is lacking from the line. Apple has always been a manufacturer of high end computers with matching prices, but as they continue increasing their market share through a push into the mainstream, it makes sense to lower the barrier of entry for the brand. If they hope to continue expansion among students and consumers who don’t identify as tech enthusiasts, they need to extend their product line into a lower price bracket – not into netbook (low cost, modestly configured laptops designed for light tasks such as web browsing and basic word processing) territory, but low enough to compellingly compete with entry level offerings from PC manufacturers such as Dell, Acer, and HP. Read the rest of this entry »
Posted by stefancolson 




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